A landing page is a standalone web page created specifically for a marketing or advertising campaign. It is designed with a single focused objective, known as a call to action (CTA), such as signing up for a service, downloading a resource, or making a purchase. Landing page design is crucial as it aims to capture visitor’s attention, convey key information concisely, and prompt them to take the desired action. Effective landing page design includes clear messaging, compelling visuals, user-friendly layout, and a streamlined conversion process to maximize conversions and achieve campaign goals.